Last week, I came across a Yoast article discussing Google’s longer meta descriptions (Google doubled the room we have for meta descriptions last year — from 160 characters with spaces to 320.) Basically, the author is saying that Google will often disregard our submitted meta descriptions and use a snippet of text from the landing page, instead.
(For those new to snippets, you’ll find the meta description snippet underneath the clickable link on the search engine results page — and the search term — or close variations — are typically bolded.) Is this true? Is Google doing a meta description switcheroo?
Yes. But, here’s the deal… When you write your page copy, try to include a benefit statement or call-to-action near the first instance of your main keyphrase (which is typically in the first paragraph.)
Want to get paid to write poetry? If that sounds like a far-fetched idea, you’re not the first writer to think poetry is a low-paying dead end. But it’s not impossible to get paid for your prose, and get a byline for publishing poetry.
If you want to tap into your more creative side, write poetry, and get paid for your musings, check out these poetry markets:
Stop Targeting Keywords and Start Targeting Customers
For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density.
This is no longer true.In fact, Google views too high of a density as keyword stuffing, which they will punish. Keyword research is still important, but the way we should be implementing it has changed.Google’s algorithm has become more sophisticated. It’s now smart enough that it no longer has to rely on simple keywords to tell it what your content is about.
If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords.
If you’ve got something to sell, at some point you’re going to need to present an offer. Sounds simple, and it is. There’s just one problem. Too often, we get caught up in how much our prospect should want what we’re feeding them. And then we get surprised when they respond like a toddler faced with a bowl full of broccoli ice cream.
When you get your job and their job confused, you create a lot of problems. When you’re asking for a sale from a potential customer, you’re working with the same equation. It’s your job to create an attractive offer. It’s the prospect’s job to say “yes” or “no.”
How to Fix 5 Conversion-Killing Copywriting Mistakes
A sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part really sucks.
Because most of those visitors will leave the page without buying anything. Fortunately — a small silver lining — there are ways to reduce the number of leavers. Some of those people leave as a result of totally avoidable mistakes we’ve made when writing the sales page. Let’s go through five of these mistakes, one by one, and figure out how to correct them…
SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website.
In fact, depending on your target audience and competition, Google may not even be your best traffic source. To prove that you don’t need Google to drive traffic to your website, here are six alternatives that can help boost your visits.