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The death of influencer marketing, how journaling habits can change writers and more

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. […]



How 6 Months of a Daily Journaling Habit Changed My WritingHow 6 Months of a Daily Journaling Habit Changed My Writing

I’ve been a sporadic journaler all my life. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard that writing more frequently makes it easier to write more, and between my motorcycle blog, Copyblogger, and other personal projects, I wanted to see if I could activate that superpower in myself.

When I read that habits can help you slow down, my neglected journal came to mind. Maybe a daily journaling habit would help me learn to slow down and hear myself think again …

How I slashed my evergreen course refunds with 7 gamification hacksHow I slashed my evergreen course refunds with 7 gamification hacks

Right now is a fantastic time to create an online course and teach others.

You can transform lives with an online course: your students lives, and yours. Perhaps you’ve already created a course and launched it. Or you’re thinking of putting a course together but you keep letting things get in the way. Like the whole Time Factor: you’re too busy to do what you’ve already got on your plate. How do you squeeze more hours from your already-swamped day to allow for another project? How can you still teach others, provide value and get compensated well for it – but avoid the time-intensive requirement of launching and running live courses?

Answer: by removing yourself from the equation and switching your live course to an evergreen one.

Switching to evergreen is super easy… right? Wrong…

Why Businesses Can’t Ignore Google AMP StoriesWhy Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web.

AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements.

If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.

If you don’t take the time to understand or use AMP stories, you’re missing out.

Weak Email Marketing and Nickelback Have Less in Common than You Might Think

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing.

Why is this song still in the DJ’s rotation? Don’t they know it’s Nickelback? It’s just like weak email marketing … the public disapproves of it, but it persists. After patting myself on the back for a moment about that comparison, I realized my logic wasn’t accurate. People pay attention to Nickelback…