Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are […]
In other words, matching the exact phrase is becoming irrelevant, and it’s much more important to match intent.
Now that we’ve started the Killers and Poets Facebook group for our community, we have the perfect venue!
I hope you’ll join us inside the group to talk about our first book club selection: Steering the Craft: A 21st-Century Guide to Sailing the Sea of Story by Ursula Le Guin
Steering the Craft is all about narrative — whether that’s creative nonfiction, a novel or play, or even a well-crafted case study from a smart content marketer.
Ever wonder what the formula is for earning higher freelance writing rates? But if you’re just starting out, that’s seems about as realistic as finding a pot of gold or a magic potion to turn back the clock so you can start over.
Fortunately, there’s a simple formula you can follow to boost your freelance writing rates (mine jumped by 900 percent). Want the formula to grow your freelance writing business?
You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. But guest posting isn’t always the best way to expand your reach or improve your authority. To truly expand your reach, you want to dip into new content forms – such as podcasting.
Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Let’s take a look at a few reasons why you should consider bringing guest podcasting into your content marketing mix.
If you’re a new freelance copywriter, sending a quote can be fraught with anxiety:
- Will they think you’re professional?
- They know you’re not a content mill writer, don’t they?
- Did you cover everything they mentioned?
- Are they going to accept your price or try and haggle over freelance copywriter rates?
- Did you include an upsell?
- Are they going to say no?It’s enough to distract you from your paying clients, get frustrated, and start second guessing your career as a freelance copywriter. But it doesn’t have to be that way. Here’s how to find out, fix the problem, and earn more:
There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it?
The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.
You have to offer something they want.There’s no such thing as a product that sells itself. Answer the conversation going on in their heads. Resolve objections in a social context. Why you don’t have to be a “great salesperson” to do this…
Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience.
To effectively use Twitter and see a return on your efforts, you need to understand how to best use the network for your long-term gain. But before deploying your 2018 strategy, you need to understand how Twitter has changed in recent months, so you don’t make the same mistakes you’ve likely made in the past.