It’s not that the advice is wrong (heck, I’ve discussed those tips, too.) It’s that the advice only goes so far.
“Charging more money” doesn’t mean anything if you don’t know your numbers. And there are a lot of writers out there making six figures without a niche.
So, how do freelance copywriters boost their income?
One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically.
This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals…
Want to be your own boss and make a living writing? If you’ve got solid writing skills and even a little marketing savvy, you’re already ahead of the game. But there’s more to freelance writing and running your own business than being a great writer and smart marketer.
Fortunately, help is available. And if you know where to look it’s free or available at a low-cost to help you build your freelance writing business, move up and earn more.
Want to be your own boss? Check out these free business resources for writers:
We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content.
But what do we do with attention once we get it? One of my favorite aspects of content marketing is the way we can use content to pave a comfortable path for our audience to move toward a purchase. Attention matters — because if you can’t capture it (and keep it), nothing else happens.
When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored.
This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario is to have a great headline (effectively a promise to the prospective reader) that delivers on, and hopefully exceeds, the expectations created by the headline.
Ultimately, what you say (the information) is the most important thing, because the wrong information is simply not meaningful to the people you’re trying to attract. But how you say it is still indispensable in an environment overflowing with information — both of high and (too often) low quality.
Great content boils down to two essential elements: meaning and fascination.
In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later in the post). The $500,000 didn’t get me the company, KISSmetrics, or any of the revenue streams. The parent company, Space Pencil, is continually improving and developing the product.
And on top of that, there are restrictions. I can’t just pop up a competing company or any company on the KISSmetrics site.
So why did they sell me the domain? And why would I pay $500,000 for it?
I can’t fully answer why they sold it, but I do know a lot of their customers came from word of mouth, conferences, paid ads, and other forms of marketing that didn’t include SEO or content marketing. See, I already have a revenue stream, which is my ad agency, Neil Patel Digital. So, my goal is to find as many sites that have a similar traffic profile to NeilPatel.com and leverage them to drive my agency more leads.
NOTE: Feel like you’re stuck with low-paying clients that will never pay higher freelance writing rates? This post is for you. Enjoy! —Carol.
Want to make money from home as a freelance writer? I’ve got a question for you today, writers. How do you feel about your freelance writing rates and the clients you work with?
I ask because today’s topic is just that — the feelings we have for our clients. Because business isn’t all dollars and cents. It’s also relationships. Our clients are people, too.
But some feelings freelance writers have are sadly misplaced, and really hurt your ability to earn higher freelance writing rates. Check out what a couple of writers said to me recently, and I think you’ll start to see what I mean:
Most sites that teach digital business and marketing have absolutist prescriptions.
But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online.