Persuasive Writing Techniques for Business Owners


Persuasive Writing Techniques for Business Owners is the ultimate course for business owners who are uncomfortable with the whole concept of selling. It was crafted to alter the mindset about ‘sales’ and walk to you through the 9 key steps to using a customer-focused selling approach. Equipped with a new mindset towards selling, you will discover that it’s a natural process to persuade customers to buy your products or services. No tricks or deception involved, forget that! Most people are savvy. Let’s get clear people need products and services and the key is to connect the best crafted message to the right audience.

Course Details

  • Introduction to the Modern-Day Marketer
  • Expertise – The First Key to Successful Selling
  • How to Put Yourself in Your Customers’ Shoes
  • Good Selling Is about Demonstrating and Educating
  • Great Sales Copy without the Hype
  • Storytelling in Marketing – How to Tell Your Story
  • Social Proof – Why It Works and How to Use It
  • Freebies and Giveaways – The Power of a Gift
  • Triggering More Sales with Scarcity
  • Repetition and Marketing – Why It Works
  • Conclusion

Course Workbook

  1. 17 pages of Worksheets for completing the learning activities
  2. 10-Point Sales Letter Checklist
  3. Persuasive Selling Checklist

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