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9 Reasons Why You’re Losing Freelance Writing Gigs and more

9 Reasons Why You’re Losing Freelance Writing GigsWhat are the most frustrating words you can hear (or read) after spending hours writing a proposal? “You’re too expensive. We’re going to go in another direction.” ARGH! But, here’s the thing… We’ve all gone beyond our budget and spent more than we’ve expected. We buy a slightly more […]

 

Writing a Pitch: Use These Tools to Build Your Freelance BusinessWriting a Pitch: Use These Tools to Build Your Freelance Business

How do you go about writing a pitch? If you’ve been slaving away in content mills or spending all your time replying to job ads, you might be a bit confused about what writing a pitch actually means.

So you ask Google. One writer-guru claims that if you master the art of cold pitching, you can land your dream clients. Another recommends sending letters of introduction, or LOIs, so you can build relationships for ongoing work. And yet another touts the advantages of writing a pitch to an editor as the way to land an assignment. So, which of these should you use to build your freelance writing business?

The answer: All of them.

How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action.

And it’s no surprise why. In fact, you can run a successful e-commerce business in as little as 15 hours a week.

Here’s how…

Aggressive Sell, Soft Sell … What Works?

Aggressive Sell, Soft Sell … What Works?Recently, a student of ours asked whether “we” (content-based marketers who might prefer a more subtle approach) can learn anything from “those” marketers who use somewhat obvious tactics like silly quizzes or hyped-up headlines.

 

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6 Instagram Marketing Trends To Be Aware Of In 2018 and more

6 Instagram Marketing Trends To Be Aware Of In 2018

6 Instagram Marketing Trends

Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she was doing differently. Her answer? “Nothing.” And that was the […]

 

Avoid This Surprisingly Common Recipe for Creepy Content

Avoid This Surprisingly Common Recipe for Creepy ContentReady Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned $300 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented.

From the high-energy title sequence to the quintessential Spielbergian finale, it’s a sometimes formulaic, self-referential film that strays quite a bit from the book it’s based on, but one that nonetheless fulfills its promise to audiences. With so many distractions in our modern lives — and especially on the internet — it’s easier than ever for potential audiences to get creeped out, click away, and quickly put their credit cards back in their wallets.

Review these 7 red flags

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign UpIf you’re looking to take your business to the next level and help your products stand out, you can’t afford to ignore the power of product tutorials. Ever tried to use a product without any instructions? It’s not a fun process, is it?

Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it. But when a product tutorial is too lengthy, too complicated, or doesn’t look like something your customer needs, they might end up abandoning it all together.

And that means creating a product tutorial that makes it super easy for a new customer to start using—and succeed at using—your product. Here are a few companies that did just that.

A Powerful Key to Prolific and Potent Writing

A Powerful Key to Prolific and Potent WritingI’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent.

That’s why I consider the ability to self-edit one of the most valuable skills a writer can develop. However, writers have to gain momentum to fuel their careers. They need to publish content regularly in order to make the best choices for their work going forward. So, how do we marry these two ideas — precise communication and writing practice?

 

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Productivity for Freelancers and more

Here is our latest writing news roundup.

Productivity for Freelancers: Could Binge-Watching Help?

Productivity for Freelancers: Could Binge-Watching Help?

 

 

The best part of freelance writing—and the worst part—is being your own boss. There’s nobody else standing over you, forcing you to calculate every minute to measure productivity. It’s up to you to stay motivated and disciplined, even on days when you’d rather scoop the litter box than finish […]

 

 

Why Understanding Your Customers is the Only Marketing Strategy You Need

Why Understanding Your Customers is the Only Marketing Strategy You NeedWe all want to be “successful” marketers. But what does success in marketing even mean?Sure, we can track analytics. We can count how many social followers we have. But how do we know what is really successful?When it comes down to it, there is only one judge for a successful marketing campaign.

The customers.

But the truth of the matter is, if your audience doesn’t connect with it, it doesn’t matter how successful it was for another company or brand. Customer-centric marketing uses personalized messages, products, content, and more to ensure the consumer is getting exactly what they’re looking for.But a customer-centric approach needs to go beyond just your marketing.

Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant

Having Trouble Reaching Your Audience? It’s Time to Get Radically RelevantOne reason that alternative communication options are attractive is that email inboxes are cluttered. For some people (like me), they’re wildly cluttered. The answer isn’t: “Never send another email.” It’s great to be able to diversify our connection options, but we also need to recognize that we’ll run into hiccups, like the one we’re seeing now with Facebook Messenger.

What’s the answer?

To earn our audiences’ attention, we need to declare war on content clutter. Send fewer email messages, but make the ones we send radically relevant. Now, for a long time, that was fairly hard to do on the fly. To be able to creatively and dynamically switch messages so that different people went down different paths depending on what they found interesting — that took some significant resources to set up, both in time and money.

That is changing really fast.

To that end, we’re hosting a live workshop on simple but smart ways to use segmentation and automation, so you can lower the overwhelm factor and start declaring your own war on content clutter.

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The ultimate social checklist: 7 steps to follow for every post and more

The Ultimate Social Checklist: 7 Steps to Follow for Every PostPromoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the […]

How to Turn Leads into Clients with Modern Email Marketing

How to Turn Leads into Clients with Modern Email MarketingWhen it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018.

The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter. But that doesn’t mean that email marketing is the same as it’s ever been in years past. In fact, this is the one area where technology gives strategic content marketers an undeniable edge. In other words, the money is still in your email list. But things have changed.

6 Google AdWords Hacks To Drive More Local Foot Traffic

6 Google AdWords Hacks To Drive More Local Foot TrafficWho said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived.

With e-commerce achieving a sales growth of 24.8% in 2017 compared to the previous year, mark my words, it’s booming. But consumers are still flocking to local stores. The main reasons in-store shoppers prefer local over online stores are the issues they face with online shopping:

7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

7 Ways to Make Your Writing Personal (but Not Self-Indulgent)I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off.

The tricky part is that there’s a fine line between “personal” and “self-indulgent.” If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips.

 

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2018 guide for Google Webmaster Tools, Content Marketing and more

Copywriting news daily roundup from around the web…

The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and MoreThe 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about […]

Content Marketing in 2018 and BeyondContent Marketing in 2018 and Beyond

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox.

  • Content delivers 3x more leads than paid search per dollar spent.
  • Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads.
  • Video and messaging apps are leading the charge in 2018.
  • 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI.
  • Over 615 million devices use an adblocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers.
  • Businesses that use content marketing have conversion rates 6x higher on average than those who do not.
  • 70% of consumers prefer to learn about a product from an article rather than an ad, and 4x more would rather a video than an article.
  • Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same.
  • SMBs that blog generate 126% more lead growth than their non-blogging counterparts.
  • 38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week.So, what’s happening in content marketing, version 2018? Let’s find out.

    8 Surprising Marketing Predictions for 20188 Surprising Marketing Predictions for 2018

    Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience.

    Each year brings a few of these big new opportunities. This post will outline some of our predictions for those new opportunities and trends that will emerge into 2018. What predictions came true and which ones started with a bang, but ultimately fizzled out? Let’s take a closer look:

Email Marketing in 2018: How Do Your Messages Stack Up?Email Marketing in 2018: How Do Your Messages Stack Up?

Do you ever think about how your email marketing campaigns measure up against others in your industry? Ever considered what your unsubscribe or bounce rates look like in comparison to your competitors? Have you ever looked at the email marketing performance of businesses in other industries, sought out their top performers, and figured out what you could learn from them?

The Marketer’s Guide to YouTubeThe Marketer’s Guide to YouTube

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.

SEO 2018: Will This be the Year of the Story Brand?SEO 2018: Will This be the Year of the Story Brand?

Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance.

For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others, and how they give that knowledge away, seemingly for free. Of course, they monetize their voice. We all try to do that for ourselves or for our clients.

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand:

Humor Writing: 15 Markets That Pay You to Make People LaughHumor Writing: 15 Markets That Pay You to Make People Laugh

Need a good laugh? Humor writing can serve up just the right dose of feel-good vibes to put a smile on your face. If you’ve got a knack for telling funny stories, humor writing can also be a great way to make money as a freelancer.

Heard any good stories or had any crazy experiences that you could use to land a humor writing assignment? Or maybe you have a way of seeing the ordinary a little differently than others. That’s usually where great story ideas in this niche begin. Some consumer magazines still have a place carved out for humor writing, like the Reader’s Digest and The Saturday Evening Post.

A few markets like Cracked and The Funny Times, still exist that exclusively publish satirical and humor writing. Have a funny story to tell? Or want to take a crack at humor writing? Check out these 15 humor writing markets:

What’s Really Broken in the ‘Content Marketing Playbook’What’s Really Broken in the ‘Content Marketing Playbook’

Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it.

So sometimes it’s easy to miss the signals when a genuine problem does develop. And among the usual noise of “the thing you like sucks,” there’s been a fresh spate of articles on content marketing, talking about the “content marketing playbook” not working the way it used to. Unlike that guy who hated Black Panther (let’s face it, he was just wrong), there’s some substance to this. But it’s not something to panic over. In fact, it’s something to embrace.

How to Craft No-Brainer Marketing Offers [Free Poster]How to Craft No-Brainer Marketing Offers [Free Poster]

Want to craft high-converting offers? Below I’ll tell you how I failed multiple times over several years until I finally learned how to cap off my marketing funnels with can’t-miss deals my customers were eager to pay for. But before we dive into persuasion strategies and tactics, let’s address your own fears and hesitations. Because here’s a truth I learned the hard way:

An offer is only as effective as your enthusiasm for pitching it. Think back to your worst marketing campaigns, your biggest flops. Was it customer objections or your own apprehension that sank your conversion rates?

 

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7 unusual signs on the path to a breakthrough, getting your teeth kicked in and more

Here is a round up in writing news from around the web…

7 Unusual Signs on the Path to a Breakthrough7 Unusual Signs on the Path to a Breakthrough

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two […]

When Getting Your Teeth Kicked In Is A Good ThingWhen Getting Your Teeth Kicked In Is A Good Thing

Here’s some hard advice I’ll bet you haven’t heard before: Mentors who are active and successful in the real world…

I do my best to give the students in the SWS a taste of what worked for me, back in the days when I was desperate (with zero alternative plans if I failed at this copywriting gig) to learn the tricks of the trade.

In my first days with every real mentor I’ve ever had (notably Jay Abraham and Gary Halbert) I had my teeth metaphorically kicked in.It was humiliating, humbling, and almost cruel. None of those guys had any time to waste with someone who couldn’t take the pressure of working in the entrepreneurial war zone. Here’s just two small pieces of advice that raises eyebrows with some students:

First: Read copiously, and put what you learn to the test immediately.

And Second: Here’s my best advice for copywriters:

Writers write…

… and great writers write with consequences.

How to Avoid Overwhelm and Launch Your Freelance CareerHow to Avoid Overwhelm and Launch Your Freelance Career

The Internet has made some things about building a freelance career as a writer a lot easier. You can investigate what a magazine has recently written, for instance. Or find an editor on LinkedIn. But in other ways, our Information Age has caused problems for writers. I know because I keep hearing comments from new freelance writers like this:

“There’s so much to know and the world of freelance writing is rapidly changing. I feel so behind and don’t know how I’ll ever catch up. Can you help?”

Wondering if can really jump in and build a freelance career as a writer, even though you don’t know everything right now? I do have a tip on that.

The Growth Hacking Cheat Sheet for BeginnersThe Growth Hacking Cheat Sheet for Beginners

Growth hacking is the mother of all marketing buzzwords. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed.And that’s the problem:

Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down.

But despite this, real growth hacking beyond the buzzword is critical to taking a company from ten users to ten million. Sean Ellis is the inventor of the term “growth hacker” and the founder and CEO of GrowthHackers.com.

In a blog post that Sean published back in 2010, he wrote that a growth hacker is “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” Growth hacking can come in many shapes, sizes, and approaches. Let’s recap. Here are the key points about what exactly goes into growth hacking:

  • Growth hacking creates sustainable, scalable growth.
  • Growth hacking involves copious testing, continual tweaking, and iteration of the product, sales, and marketing strategy.
  • Growth hacking involves all teams in your company working as one system to increase growth.With that in mind, here is a checklist for your business to ensure that you are focusing on creating sustainable profits through growth hacking.

How to avoid research overwhelmHow to avoid research overwhelm

Here’s the first in a series of posts on how to research your next writing project. In it you’ll discover:

Content Mills Make You Vomit? Remedies for a Healthy Writing IncomeContent Mills Make You Vomit? Remedies for a Healthy Writing Income

You scan through all the low-paying work in the content mills, and it makes you feel sick. Spend much time in the content mills, and you’ll soon feel the need to wash your hands, lather up with hand sanitizer, and spray your computer with Lysol, or you’ll spew disgust all over the place. It’s not a healthy place to find clients or make a living writing.

If you want to be a successful freelance writer, you can’t hang around the content mills. It’s a toxic environment that will siphon creativity, confidence, your bank account…and make you feel like blowing chunks. I interviewed three other writers and asked them how they make mega moolah without using content mills or job boards. Not surprisingly, their answers shared a few common threads. If you’re sick of content mills, dose up on these healthy writing income remedies:

How to tell if your copy is any goodHow to tell if your copy is any good

You’ve just finished writing something. It reads well to you. There are lines that have you nodding in appreciation. But you’re not the target audience.So will the copy work? This checklist will help you review the copy objectively, so you can see if the words on screen or page will result in reader action.

 

 

 

 

How I Learned to Love (Ruthless) EditingHow I Learned to Love (Ruthless) Editing

I love editing. It is, by far, my most favorite part of writing.Most writers seem to have a tenuous relationship with editing. And I get it: Becoming a serious editor, one who can pinpoint deep weaknesses in a piece of writing, is hard. Especially when that piece of writing is yours.Although editing can sometimes feel heartless, it’s one of a writer’s most powerful tools. By embracing a practice of “Ruthless Editing,” you can actually become a more creative, productive, and empathetic writer. Now, I’ve learned, to be a good writer you have to be both an artist and a craftsman, both a moody, brooding poet and a ruthless, cunning killer.Every piece of writing needs to have a goal.Balancing prolific writing and solid editing…

Want More Traffic? Deindex Your Pages. Here’s Why.Want More Traffic? Deindex Your Pages. Here’s Why

Most people are worried about how to get Google to index their pages, not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works. But this might not always help you get the most amount of traffic possible.

However, it can actually be more helpful for your rankings to keep some of your site’s pages out of a search engine’s index. This directs traffic to relevant pages instead and keeps unimportant pages from coming up when users search for content on your site using Google. Here’s why (and how) you should deindex your pages to get more traffic.

Who Are You Writing For? (Really?)Who Are You Writing For? (Really?)

Far, far better to write something simple. No. Make that devastatingly simple. Something that your reader “gets” without even having to “understand”.

“I bet you’ve sat in the pub some nights or chatted on a forum, moaning about cowboys who waltz in, charge a stupidly low price and then muck up the job.” It isn’t a particularly “clever” line. But what it is, what it does, is talk to the reader in their own language. Now that’s smart.

 

 

 

 

 

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It ain’t complicated, how to set and forget AdWords campaigns and more

It Ain’t ComplicatedIt Ain’t Complicated

Reno, NV “I know what I want, and I know how to get it…” (The Sex Pistols, “Anarchy In The UK”) Howdy… I’ve been thinking about how Carlton’s First Inconvenient Rule of Entrepreneurship (“Step one is to implement a simple idea that succeeds; step two is to complicate the […]

How to Set and Forget AdWords Campaigns with these 5 Ad Optimization RulesHow to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Managing your ad campaigns can be incredibly tedious. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Luckily, you have options just below the surface of default settings in AdWords that can help lessen the amount of time you spend tinkering with your campaigns. Adwords gives you the option to automate some of the more tedious elements of your campaign.I’m going to show you how to optimize your automated AdWords campaigns.

Oft-Overlooked Ways to Connect with More ProspectsOft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? Introductions to blog posts can sometimes be tricky, and Kelly Exeter has found through her work with clients that book introductions also cause writers to freeze up.

An introduction commonly determines whether or not someone chooses to invest time in a book — so there’s a lot at stake. On Tuesday, Kelly outlined a three-step process for writing a killer book introduction.

But it’s 2018 now, and time to get over outdated ideas about SEO. I highlighted a few myths that I still see people buying into, so we can clear them up and move forward.

 

 

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Top-Ten Sites have this, 4 efffective tips to create customers for life and more

Over 70 Percent of Top-Ten Sites Have This CharacteristicOver 70 Percent of Top-Ten Sites Have This Characteristic

Quick: What’s a common characteristic of 70 percent (or more) of top-ten sites? Is it a clickable Title? Is it long-form content? Nope. In fact, to borrow from Buzzfeed, “The answer will surprise you.” The answer: site security. Two recent studies show secure, https pages are locking up the […]

 

 

4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, and trying to find a cozy place to gel while the party gets going. At least, that’s if things go smoothly.

Other times it’s more like those middle school dance parties where there are too many chaperones, and no one knows what to do. So you stand around awkwardly until your mom picks you up. As the saying goes, the “seeds of churn are planted early.“ Your customer onboarding experience will determine the overall quality and longevity of your business relationship. But how do you create the perfect onboarding experience?

Freelance Work and the Coming Recession: Urgent Moves to Make NowFreelance Work and the Coming Recession: Urgent Moves to Make Now

Did the recent U.S. stock-market dip make you worried about the future of your freelance work? If so, you’re not alone. I’ve been getting anxious emails from freelance writers ever since stocks suddenly ended their long upward climb earlier this month, and took a big dip. Good news: Freelancers can thrive during recessions.

I know this because I steadily built my own freelance writing business up during the last recession, hitting six figures in the final year of the downturn, 2011. You can recession-proof your freelance business now, so that you thrive even when the economy falters. Let me walk you through what’s happening now, and give you concrete steps to take right now to help you sail through a recession with a solid freelance income.

 

Do Content Writers Really Need to Think about SEO?Do Content Writers Really Need to Think about SEO?

In my experience, creative writing pros have an endless appetite for writing advice. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick up those killer skills, and some aren’t as comfortable with them. But then there’s a topic that makes a lot of talented creative professionals throw up in their mouths a little. I bet you know the one I mean.

It’s the fine art of writing content that can be found more easily on search engines — SEO copywriting. First, it’s kind of technical — and “word people” sometimes (mistakenly) think that they’re not cut out to understand a bit of code. Second, it’s had a checkered past. (Hey, who hasn’t.) There have always been cool, ethical, creative SEOs — but there was a time when they were often overshadowed by the mass of weird dudes who called themselves “black hat” and pretended to be some kind of low-level gangster. With that in mind, here are a few SEO myths that I still see people buying into. Let’s clear them up and move forward.

Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement.Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement.

With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics.

Facebook Audiences is an advertising product from Facebook that lets marketers advertise to existing customers. As long as you have email addresses, you can advertise to that group on Facebook through Audiences.

Here’s where Kissmetrics Populations comes in.

If you’re using Kissmetrics and identifying your users by their email, you can turn a Population into an Audience on Facebook that you can then advertise to.

How to Write a Killer Book IntroductionHow to Write a Killer Book Introduction

It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with. Every time they try to elegantly link their title and chapter content with a coherent and engaging introduction, they hit the wall. The good news is, it only takes three steps to knock down that wall. With three steps you can:

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97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in the Top 1%97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in the Top 1%

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the opinion of others before trying something new. On your own, you don’t know if that new ramen house down the street is any good, but your brother says he took a date there and had a great time.

On your own, you don’t know if that new ramen house down the street is any good, but your brother says he took a date there and had a great time. That carries weight in your decision making as a consumer. A staggering 97% of customers read online reviews before they buy. And almost half of those interviewed will only trust 4-stars or better. So you should pay attention the quality of your business’s reviews. The issue for you is that winning five-star reviews takes time. To make matters worse, many businesses see social proof as being largely out of their control. Consumers “feel the way they feel” about your business, even if you do everything right. So at this point, I hope you’re convinced about the importance of online reviews. Because now we’re going to talk about how to make sure yours are in the top 1%.

Write Faster: 4 Tips from a Fired-Up Young FreelancerWrite Faster: 4 Tips from a Fired-Up Young Freelancer

Ever wonder what the Olympic Games would look like for freelancers? If it’s anything like the Super-G in skiing, it comes down to one thing…write faster. I started freelancing at 17 years old. Young, right? In case you didn’t know, that’s how old Lindsey Vonn was when she competed in her first Olympic Games. And she was fast. By 17, I could throw a blazing fast softball. And if I could learn how to do that, I knew I could learn the business and craft of freelance writing.

So I did what any Olympic writer would do. I took apart my writing process turn by turn, made it better, and learned to write faster. Here’s how: Write faster, earn more money. If you can learn to write faster, and still write well, you can make more money. It’s that simple.

 

Get Rid of Writer’s Block for GoodGet Rid of Writer’s Block for Good

Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its ugly mug. And if you want an in-depth resource on how to banish writer’s block for good, creating a steady volume of great content like the pros do, you’ll probably want to check out our brand-new course for emerging content professionals — Creative Content Foundations. We expect to open it for the first time to new students in a few weeks. You can learn more about it here.

 

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5 SEO basics you need to master, does content marketing work and more

The 5 SEO Basics You Need to Master (No Technical Experience Required)The 5 SEO Basics You Need to Master (No Technical Experience Required)

Organic search makes up around one-third of traffic to company websites. It accounts for more traffic than paid and social put together! What does that tell us? SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital […]

Why Informative Content Will Make You Think Content Marketing Doesn’t WorkWhy Informative Content Will Make You Think Content Marketing Doesn’t Work

In the past, I’ve referred to informative content as bland and boring, but those are just labels. The crux of the matter is that creating strictly informative content will make you think content marketing doesn’t work. Content marketing gives someone what they need and a reason to stick around. Content marketing has long-term effects. It attracts traffic — then leads, then prospects, then customers — as you grow an audience who supports your offer.

How to Know If Your Content Marketing Just Isn’t WorkingHow to Know If Your Content Marketing Just Isn’t Working

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Instead of focusing on the vanity metric, use it to inform your marketing decisions. Dig deeper. Find the corresponding actionable metric. Content marketing is an active endeavor, and most of the hard work starts after you hit publish. It’s not about reaching people; it’s about reaching the right people. How do you know when you’re not doing that?

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Moving forward with big ideas,freelance juggling tips and more

Real Talk about Moving Forward with Your Big IdeaReal Talk about Moving Forward with Your Big Idea

Great to see you again! This week on Copyblogger, we looked at how to make progress on projects and opportunities that might seem intimidating at first. Stefanie Flaxman showed us how to take that Big Idea (exciting, challenging, scary) and break it down until you discover your first (or […]

Real Talk about Moving Forward with Your Big IdeaFreelance Juggling Tips from Work at Home Moms

Ever wonder how work at home moms balance freelance assignments, family life, a day job, and everything else? If you’ve ever thought, “What’s the point? It’s just too hard,” you’re not alone. Trying to juggle diaper duty, day-job deadlines, grocery shopping, and freelance work can be a challenge. But work at home moms tend to have a few things in common when it comes to carving out time to get freelance work done. They’re scrappy. They know how to multi-task. They know how to network with other moms. And when push comes to shove, work at home moms can turn a 15-minute block of time into a productive work session. Know any work at home moms like this you can model? In a recent Freelance Writers Den podcast, we talked with two work at home moms who have built thriving writing careers in the middle of busy lives. Here’s how it’s done:

Real Talk about Moving Forward with Your Big Idea3 Small Steps that Led to Oversized Outcomes

Remember the movie Sliding Doors?

It’s a story of two parallel lives — one in which the heroine catches a particular train home from work, and one in which she misses that train and catches the next one. That insignificant event goes on to change everything about her life — and even the time of her death. In real life, we don’t have screenwriters to create parallel universes for us. But I think most of us have had a time when a “small hinge swung a big door.” When a small decision or action ended up leading to a completely new set of possibilities. This week, I thought it would be fun to share three of those stories with you from our team.