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7 tough love tips to boost your freelance income and more

7 Tough Love Tips to Boost Your Freelance IncomeFreelance writers receive a lot of happy-crappy “how to increase your income” advice.

It’s not that the advice is wrong (heck, I’ve discussed those tips, too.) It’s that the advice only goes so far.

“Charging more money” doesn’t mean anything if you don’t know your numbers. And there are a lot of writers out there making six figures without a niche.

So, how do freelance copywriters boost their income?

Create Content Success with a Cohesive Content ExperienceCreate Content Success with a Cohesive Content Experience

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically.

This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals…

Be Your Own Boss: 10 Free Business Resources for WritersBe Your Own Boss: 10 Free Business Resources for Writers

Want to be your own boss and make a living writing? If you’ve got solid writing skills and even a little marketing savvy, you’re already ahead of the game. But there’s more to freelance writing and running your own business than being a great writer and smart marketer.

Fortunately, help is available. And if you know where to look it’s free or available at a low-cost to help you build your freelance writing business, move up and earn more.

Want to be your own boss? Check out these free business resources for writers:

 

 

The Content Path: Moving from Attention to ActionThe Content Path: Moving from Attention to Action

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content.

But what do we do with attention once we get it? One of my favorite aspects of content marketing is the way we can use content to pave a comfortable path for our audience to move toward a purchase. Attention matters — because if you can’t capture it (and keep it), nothing else happens.

How to Hook Your Ideal Prospect with Content that ConnectsHow to Hook Your Ideal Prospect with Content that Connects

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored.

This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario is to have a great headline (effectively a promise to the prospective reader) that delivers on, and hopefully exceeds, the expectations created by the headline.

Ultimately, what you say (the information) is the most important thing, because the wrong information is simply not meaningful to the people you’re trying to attract. But how you say it is still indispensable in an environment overflowing with information — both of high and (too often) low quality.

Great content boils down to two essential elements: meaning and fascination.

Why I Spent $500,000 Buying a Blog That Generates No RevenueWhy I Spent $500,000 Buying a Blog That Generates No Revenue

In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later in the post). The $500,000 didn’t get me the company, KISSmetrics, or any of the revenue streams. The parent company, Space Pencil, is continually improving and developing the product.

And on top of that, there are restrictions. I can’t just pop up a competing company or any company on the KISSmetrics site.

So why did they sell me the domain? And why would I pay $500,000 for it?

I can’t fully answer why they sold it, but I do know a lot of their customers came from word of mouth, conferences, paid ads, and other forms of marketing that didn’t include SEO or content marketing. See, I already have a revenue stream, which is my ad agency, Neil Patel Digital. So, my goal is to find as many sites that have a similar traffic profile to NeilPatel.com and leverage them to drive my agency more leads.

Is This Inappropriate Emotion Killing Your Freelance Writing Rates?Is This Inappropriate Emotion Killing Your Freelance Writing Rates?

NOTE: Feel like you’re stuck with low-paying clients that will never pay higher freelance writing rates? This post is for you. Enjoy! —Carol.

Want to make money from home as a freelance writer? I’ve got a question for you today, writers. How do you feel about your freelance writing rates and the clients you work with?

I ask because today’s topic is just that — the feelings we have for our clients. Because business isn’t all dollars and cents. It’s also relationships. Our clients are people, too.

But some feelings freelance writers have are sadly misplaced, and really hurt your ability to earn higher freelance writing rates. Check out what a couple of writers said to me recently, and I think you’ll start to see what I mean:

Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and MarketingAvoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions.

But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online.

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User engagement: the most important KPI you’re not tracking (but should be) and more

User Engagement: The Most Important KPI You’re not Tracking (but should be)“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC. And it will help you lower your churn rates, which directly increases LTV.”

I think every SaaS CEO would agree that user engagement is the lifeblood of any SaaS business.

If this is the case, then why isn’t user engagement one of the top KPIs for every SaaS business? Why isn’t it a metric that’s featured in every executive team meeting? Why isn’t it called out in board decks or posted on every company dashboards?

 

How do you measure user engagement?

How to Love the Often-Dreaded Chore of Freelance MarketingHow to Love the Often-Dreaded Chore of Freelance Marketing

 

Freelance marketing might feel like a chore. But it’s kind of important. If you don’t do it, you don’t eat. The good news, you can learn to love freelance marketing like I did.

You can learn to love marketing, too. Here are my tips:

 

 

Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’I can’t stand hearing people say they’re “not creative.”

Somehow, creativity and logic have attained a mythical status as two oppositional forces, pitted together in an eternal struggle for dominance. Not only is this myth wrong and unnecessary, it’s damaging.

If you believe creativity is something you’re born with, and that some kinds of tasks are creative while others are not, you’ll miss thousands of opportunities to improve.

Specifically, however, I’ve found that writing requires a particularly delicate balance of both skills.

Anchor Text SEO: Everything You Need to Know in 2018

Anchor Text SEO: Everything You Need to Know in 2018There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter.

What are you supposed to believe? But in 2018, it’s essential to optimize your anchor text to attract more attention from search engines. To help you out, let’s start from the very beginning.

How to Craft Question Headlines that Don’t Flop

How to Craft Question Headlines that Don’t FlopThere’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader.

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10 time-saving apps to boost productivity for freelance writers and more

10 Time-Saving Apps to Boost Productivity for Freelance Writers10 Time-Saving Apps to Boost Productivity for Freelance Writers

Are you one of those freelance writers who is always short on time, scrambles to get stuff done, and lives in a constant state of procrastination? It happens. Shiny Object Syndrome is a real thing when you’re sitting in front of a computer all day.

In the perfect world, you spend all your working hours writing for clients, marketing your services, and making lots of money.

But it doesn’t always work like that. Right?

Check out these 10 time-saving apps to help you move up and earn more:

 

The Definitive Guide To Leveraging Social Media for Online Sales

The Definitive Guide To Leveraging Social Media for Online Sales71% of Internet users in the United States actively use social media networks.

That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales.

A women’s online clothing store supporting a non-profit wildlife conservation organization saw a 192% increase in social media sales with Facebook leading to new customer acquisition.

So, to help you increase sales for your business, I’m going to show you how to use social media to drive sales.

To begin, you have to use the right social channels to reach the right people.

Want Better Results? Ask Better Questions. Here’s How

Want Better Results? Ask Better Questions. Here’s HowFirst things first: Our workshop on effective selling with Tim Paige is back on the schedule!

We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time.

I’ve had a sneak peek at Tim’s presentation, and I think it’s going to be very, very useful. And you don’t need to somehow get a “sales personality” to make it work.

You can get signed up here.

 

 

How I grew CoSchedule into a $5MM+ SaaS company using this frameworkHow I grew CoSchedule into a $5MM+ SaaS company using this framework

I was half a decade into an agency job I was supposed to love.On paper, that job was a great fit.

But in reality, there was this problem:

I didn’t fit in. Today, I’m the cofounder and CEO of CoSchedule.

We’re a SaaS startup with users in 100+ countries around the world. In fewer than 4 years, we went from night-owl jam sessions to 8,000+ customers.

I share this so you know we didn’t go from zeroes across the board to thousands of customers by magic. (Or by dipping into the fat wallets of VC money.)

This is your inside look at how I grew CoSchedule with the One Metric That Matters (1MTM) framework, which is made up of two things:

  1. Focus
  2. Discipline

6 Tips for Building Your Marketing Career

6 Tips for Building Your Marketing CareerYou’ve read the books. You’ve watched the videos.

You’re convinced that you belong in marketing.

Now, all you have to do is put that resume out there and wait, right?

Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?

Luckily, there are a few tricks you can use to get the edge on your competition.

Here’s a peek into my rulebook for crushing it in marketing. Use these strategies to boost your marketing career and leave the competition behind.

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The death of influencer marketing, how journaling habits can change writers and more

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. […]

 

 

How 6 Months of a Daily Journaling Habit Changed My WritingHow 6 Months of a Daily Journaling Habit Changed My Writing

I’ve been a sporadic journaler all my life. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard that writing more frequently makes it easier to write more, and between my motorcycle blog, Copyblogger, and other personal projects, I wanted to see if I could activate that superpower in myself.

When I read that habits can help you slow down, my neglected journal came to mind. Maybe a daily journaling habit would help me learn to slow down and hear myself think again …

How I slashed my evergreen course refunds with 7 gamification hacksHow I slashed my evergreen course refunds with 7 gamification hacks

Right now is a fantastic time to create an online course and teach others.

You can transform lives with an online course: your students lives, and yours. Perhaps you’ve already created a course and launched it. Or you’re thinking of putting a course together but you keep letting things get in the way. Like the whole Time Factor: you’re too busy to do what you’ve already got on your plate. How do you squeeze more hours from your already-swamped day to allow for another project? How can you still teach others, provide value and get compensated well for it – but avoid the time-intensive requirement of launching and running live courses?

Answer: by removing yourself from the equation and switching your live course to an evergreen one.

Switching to evergreen is super easy… right? Wrong…

Why Businesses Can’t Ignore Google AMP StoriesWhy Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web.

AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements.

If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.

If you don’t take the time to understand or use AMP stories, you’re missing out.

Weak Email Marketing and Nickelback Have Less in Common than You Might Think

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing.

Why is this song still in the DJ’s rotation? Don’t they know it’s Nickelback? It’s just like weak email marketing … the public disapproves of it, but it persists. After patting myself on the back for a moment about that comparison, I realized my logic wasn’t accurate. People pay attention to Nickelback…

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Massive gender pay gap in copywriting, ramping up freelance business and more

Why the massive gender pay gap in copywriting?Why the massive gender pay gap in copywriting?

Gender pay gap findings from the ProCopywriters Survey 2018 You’ll know something about the UK gender pay gap, I’m sure. You’ll have a view on it, I imagine. My own response to the recent reporting on the UK gender pay gap has ranged from unsurprised, to sad, to pissed.

What we know is that the ProCopywriters Survey 2018, completed by 420 copywriters, shows an average gender pay gap of 25%. Of course, the data is limited by the number of people willing and able to respond to the survey, and may be biased towards a certain segment of the population where the gap is wider for some reason. But, coupled with the broader reporting of the UK gender pay gap, we can safely say that there is a significant gender pay gap in copywriting. And that’s something worth discussing.

To get a snapshot of personal perspectives, I contacted 12 copywriters from my online network and asked them a set of questions about their experiences. Things like how they set their prices, their priorities, and their working situations. The copywriters are a mix of women and men from across the UK, mostly freelance, including at least two who previously worked in-house, and two who currently work in an agency. Some common themes emerged.

VIDEO: The $20K Quarter (Secrets of Successful Freelance Writers)VIDEO: The $20K Quarter (Secrets of Successful Freelance Writers)

Ever wish you could be a fly on the wall at the home of some successful freelance writers, and figure out what they do to earn more?

Well, now you can. You see, I am that fly — I spend a lot of time talking on Zoom to high-earning freelance writers in my Freelance Writers Den 2X Income Accelerator. That’s my 6-month mastermind program for doubling your income.

With the permission of a few of my coaching grads, I’ve put together a 20-minute video where you can eavesdrop on writers who earn $80,000 a year — and writers who’re scheming on how to get there.

 

Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.

Getting customers to your site is one thing, but converting them into loyal, repeat customers is an entirely different challenge. That’s exactly why we created Alliioop. A customer marketing platform that makes it easy to engage each customer precisely the way they want and expect–and build a relationship that lasts forever.

Alliioop is far from just another email marketing tool like Mailchimp. The biggest difference is Alliioop was built on a customer analytics platform. That means we can deliver deeper customer insights and more granular segmentation than ever before, so you can deliver messages that are more on target and stay personalized as you scale.

The Go-Getter Writer’s Guide to Ramp Up Your Freelance BusinessThe Go-Getter Writer’s Guide to Ramp Up Your Freelance Business

Build a thriving freelance business as a writer. That’s the goal, right? But just about every writer discovers that the path to get there includes twists and turns, dead-ends, roadblocks, and delays while trying to build a freelance business. Whether you’re just starting out, or you’re ready to move up and earn more, there’s a few critical skills you need for long-term success.

And they don’t have anything to do with the craft of writing, but everything to do with the business of writing, planning, finances, and marketing. Ready to ramp up your freelance business? Check out these five go-getter strategies to help you earn more, get a steady stream of clients, and create a long-term game plan for freelance business success.

If you’re freaking out about trying to survive a marketing marathon to get hundreds of letters of introduction or queries out the door in a month to grow your freelance business, take a chill pill. Those are effective marketing strategies. But they aren’t the only way to find clients. Here are two more ways to make connections, find clients, and get referrals…

25 Sales Questions to Qualify Your Leads Faster25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor.

Unfortunately, finding the perfect time to connect with a customer is complicated. It’s not like you can set a timer that will ding when they’re ready to connect. Instead, you need to qualify your leads yourself. It’s always important to connect with your leads to figure out where they’re at in the buying process. To help you qualify your sales prospects, here are 25 questions you should be asking.

Be a Bad Writer to Be a Great WriterBe a Bad Writer to Be a Great Writer

I wrote about writing practice last week for a specific reason. And if your writing sessions ever feel unproductive, I have an eye-opener that will help you approach them with more ease. If you’re not an editor, the articles you read online are the final versions of those articles.

That’s obvious, yes, but we often don’t stop to think about all of the versions of a piece of content that existed before it was published. It might look like it was created effortlessly. You picture the author opening up their WordPress dashboard, selecting a New Post, and typing out a coherent draft. After a little editing and proofreading, they’re ready to publish.

So, today I want to highlight what goes on in Draft Mode, especially the nonsensical nature of most drafts.

 

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Why your business needs more negative reviews, sharpening your copy and more

Your Business Needs More Negative Reviews. Here’s Why

Your Business Needs More Negative Reviews. Here’s Why

Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You probably check the reviews. If they’re bad, you probably won’t purchase an item or try a new restaurant. But if they’re good, you’ll likely give it a try.

So you should do everything in your power to try and get five-star reviews across the board and prevent any negative reviews, right? Actually, that shouldn’t be your goal. Here’s why you need negative reviews and some of the ways that they can be beneficial for your business.

Cultivate Some Skills and Sharpen Your Copywriting Mojo

Cultivate Some Skills and Sharpen Your Copywriting MojoWe love subtle tactics and cutting-edge strategies on Copyblogger. But we’re also very conscious of the fact that 90 percent of copywriting and content marketing success comes from executing fundamental skills really well. Just like Napoleon Dynamite, this week we’re rolling up our sleeves and working on cultivating some great skills.

On Monday, Stefanie Flaxman explored the multidimensional nature of what we call “high quality” writing, and why it can be so challenging to create. (The solution? A serious commitment to your writing practice!) On Tuesday, conversational copywriter Nick Usborne swung by to share five common mistakes we make with sales copy — and how to fix them. Experienced copywriters know that the right offer can do the lion’s share of your persuasive work for you. On Wednesday, I talked about what goes into crafting an offer that people actively — even eagerly — want to buy.

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop.

3 Reasons Why Writing Practice Leads to Multidimensional Content3 Reasons Why Writing Practice Leads to Multidimensional Content

Remember when I overly simplified the term “high quality?”

“High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else.

Let’s look at three ways a regular writing practice helps you work in that multidimensional space that honors both your prospects’ and your business’s needs.

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Master meta descriptions with snippet trick, paid to write poetry and more

How to Master Meta Descriptions With the Google Snippet TrickHow to Master Meta Descriptions With the Google Snippet Trick

Last week, I came across a Yoast article discussing Google’s longer meta descriptions (Google doubled the room we have for meta descriptions last year — from 160 characters with spaces to 320.) Basically, the author is saying that Google will often disregard our submitted meta descriptions and use a snippet of text from the landing page, instead.

(For those new to snippets, you’ll find the meta description snippet underneath the clickable link on the search engine results page — and the search term — or close variations — are typically bolded.) Is this true? Is Google doing a meta description switcheroo?

Yes. But, here’s the deal… When you write your page copy, try to include a benefit statement or call-to-action near the first instance of your main keyphrase (which is typically in the first paragraph.)

Get Paid to Write Poetry: 14 Markets for Freelance WritersGet Paid to Write Poetry: 14 Markets for Freelance Writers

 

Want to get paid to write poetry? If that sounds like a far-fetched idea, you’re not the first writer to think poetry is a low-paying dead end. But it’s not impossible to get paid for your prose, and get a byline for publishing poetry.

If you want to tap into your more creative side, write poetry, and get paid for your musings, check out these poetry markets:

 

Stop Targeting Keywords and Start Targeting Customers

Stop Targeting Keywords and Start Targeting CustomersFor years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density.

This is no longer true.In fact, Google views too high of a density as keyword stuffing, which they will punish. Keyword research is still important, but the way we should be implementing it has changed.Google’s algorithm has become more sophisticated. It’s now smart enough that it no longer has to rely on simple keywords to tell it what your content is about.

If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords.

4 Vital Elements of an Appealing Offer4 Vital Elements of an Appealing Offer

If you’ve got something to sell, at some point you’re going to need to present an offer. Sounds simple, and it is. There’s just one problem. Too often, we get caught up in how much our prospect should want what we’re feeding them. And then we get surprised when they respond like a toddler faced with a bowl full of broccoli ice cream.

When you get your job and their job confused, you create a lot of problems. When you’re asking for a sale from a potential customer, you’re working with the same equation. It’s your job to create an attractive offer. It’s the prospect’s job to say “yes” or “no.”

How to Fix 5 Conversion-Killing Copywriting Mistakes

How to Fix 5 Conversion-Killing Copywriting MistakesA sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part really sucks.

Because most of those visitors will leave the page without buying anything. Fortunately — a small silver lining — there are ways to reduce the number of leavers. Some of those people leave as a result of totally avoidable mistakes we’ve made when writing the sales page. Let’s go through five of these mistakes, one by one, and figure out how to correct them…

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website.

In fact, depending on your target audience and competition, Google may not even be your best traffic source. To prove that you don’t need Google to drive traffic to your website, here are six alternatives that can help boost your visits.

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Overcoming procrastination, the future of digital marketing and sales and more

Overcoming Procrastination: 7 Useless Activities Writers Can Skip

Overcoming Procrastination: 7 Useless Activities Writers Can Skip

 

Want to know the solution to overcoming procrastination? If you’re feeling unproductive, as a freelance writer, you’re not alone. Writers all seem to suspect other writers are super-productive, while they struggle to write a single paragraph. We’re all, ‘Stop wasting time, lady! Write more!’ Overcomingprocrastination is easily the […]

 

 

 

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out.

You can use live video to engage your customers at the starting price of $0. If you’re like most beginners, you’re stuck on choosing which platform is best for your needs. Luckily, live video is versatile, and most platforms are quick and easy to set up. You can use Facebook, Instagram, YouTube, Periscope, or a variety of other platforms.

And I’m happy to teach you how. But first, you need to understand a little bit about how live video works.

Web Personalization: The Future of Digital Marketing and Sales Is Now

Web Personalization: The Future of Digital Marketing and Sales Is NowIn the beginning, the business website was a mere brochure. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media.

We’re on the cusp of another big shift. One that will quickly become the expected norm for all websites, and yet will again provide a huge competitive advantage to early adopters. In other words, the concept of what a website should be has changed dramatically once again. Here’s how to get a jump on it.

On Thursday, May 24, at 2:00 p.m. Eastern / 11:00 a.m. Pacific, I’m co-hosting a live webinar with Ricardo Bueno from RightMessage (Remember Ricardo? He used to work with us back in the day), called: How to Double Your List Size (and Sales) by Personalizing Your Landing Pages.

What’s Your Version of ‘Autosave?’

What’s Your Version of ‘Autosave?’I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit.

Luckily, if you’re working online today, such as in your WordPress website, the autosave feature frequently backs up your work-in-progress — making it not only a feature, but also a benefit. Autosave is a “feature-benefit” that provides peace of mind, but it’s easy to forget about and take for granted. Let’s start with this idea of a “feature-benefit” to help you pinpoint your USP.

Convert someone looking for exactly what you do

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

7 Reasons Why Nobody is Reading Your Content and How to Grab Their AttentionIt seems like content is the only thing anyone can talk about these days. However, despite your best efforts, you can’t seem to see what the content hype is all about. You’re creating content, but it’s not getting you very far.

In fact, 20% of business owners believe content marketing will have the largest impact on their business in 2018. If you’re not getting results from the content you’re creating, it typically means you’re doing something wrong. If you want to market your business successfully, you need to find your errors, shape up your content, and start getting conversions.

To help you improve your content marketing strategy, here are seven of the biggest mistakes you might be making – and what you can do to turn your results around.

1. You have no strategy…

Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

Marketing Doesn’t Have to Be Sleazy: 5 Real-World ExamplesIn my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied:

“It’s just so sleazy. Choosing that line of work says a lot about a person.”

When people who have legal, safe, useful offerings don’t want to be associated with those who use unethical practices, they often don’t fully market their products or services the best they can. My services deserved to be marketed, and the same is true for your writing business. Any remarkable product or service you offer deserves stellar marketing.

Here are five real-world examples of marketing and advertising that help educate prospects about their options in the marketplace.

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Ethical marketing in an age of creeps, how to listen and more

Ethical Marketing in an Age of Creeps

Ethical Marketing in an Age of CreepsThe phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to […]

How to Listen: A guide for marketers who want to know what their customers want

How to Listen: A guide for marketers who want to know what their customers want

As humans, we suck at listening. And that’s bad for marketing and copywriting. Hearing is using your ears to listen to noises; listening is making meaning from sound. So, to be a great listener, we must make meaning from – aka understand – what other people say.

To do that, we use different ways of listening like these:

 

 

Get More Leads With This Unconventional Marketing Method for Freelance WritersGet More Leads With This Unconventional Marketing Method for Freelance Writers

You want to get more leads to grow your freelance writing business. So you set a goal to churn out more queries and letters of introduction. That’s how you market yourself as a freelance writer, isn’t it?

And there’s at least one unconventional marketing method you should consider. Barrier to entry is low. Tech tools make it easy….

Get more leads with a podcast. Looking for a marketing strategy that’s different, creative and fun? Consider a podcast.

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Rank for multiple keywords with one piece of content and more

 

How to rank for searchKeyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are […]

In other words, matching the exact phrase is becoming irrelevant, and it’s much more important to match intent.

Announcing: The Copyblogger Book Club!Announcing: The Copyblogger Book Club!

Now that we’ve started the Killers and Poets Facebook group for our community, we have the perfect venue!

I hope you’ll join us inside the group to talk about our first book club selection: Steering the Craft: A 21st-Century Guide to Sailing the Sea of Story by Ursula Le Guin

Steering the Craft is all about narrative — whether that’s creative nonfiction, a novel or play, or even a well-crafted case study from a smart content marketer.

Earn 900% More With This Experimental Formula for Freelance Writing RatesEarn 900% More With This Experimental Formula for Freelance Writing Rates

Ever wonder what the formula is for earning higher freelance writing rates? But if you’re just starting out, that’s seems about as realistic as finding a pot of gold or a magic potion to turn back the clock so you can start over.

Fortunately, there’s a simple formula you can follow to boost your freelance writing rates (mine jumped by 900 percent). Want the formula to grow your freelance writing business?

 

 

Forget Guest Posting. Here’s Why Guest Podcasting is King.Forget Guest Posting. Here’s Why Guest Podcasting is King.

You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. But guest posting isn’t always the best way to expand your reach or improve your authority. To truly expand your reach, you want to dip into new content forms – such as podcasting.

Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Let’s take a look at a few reasons why you should consider bringing guest podcasting into your content marketing mix.

Freelance Copywriter Mistakes: 3 Reasons You’re Not Landing High-Paying ClientsFreelance Copywriter Mistakes: 3 Reasons You’re Not Landing High-Paying Clients

If you’re a new freelance copywriter, sending a quote can be fraught with anxiety:

  • Will they think you’re professional?
  • They know you’re not a content mill writer, don’t they?
  • Did you cover everything they mentioned?
  • Are they going to accept your price or try and haggle over freelance copywriter rates?
  • Did you include an upsell?
  • Are they going to say no?It’s enough to distract you from your paying clients, get frustrated, and start second guessing your career as a freelance copywriter. But it doesn’t have to be that way. Here’s how to find out, fix the problem, and earn more:

    What Ethical, Effective Selling Looks LikeWhat Ethical, Effective Selling Looks Like

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.

You have to offer something they want.There’s no such thing as a product that sells itself. Answer the conversation going on in their heads. Resolve objections in a social context. Why you don’t have to be a “great salesperson” to do this…

Is Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for MarketingIs Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for Marketing

Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience.

To effectively use Twitter and see a return on your efforts, you need to understand how to best use the network for your long-term gain. But before deploying your 2018 strategy, you need to understand how Twitter has changed in recent months, so you don’t make the same mistakes you’ve likely made in the past.