Ethical Marketing in an Age of Creeps
The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to […]
How to Listen: A guide for marketers who want to know what their customers want
As humans, we suck at listening. And that’s bad for marketing and copywriting. Hearing is using your ears to listen to noises; listening is making meaning from sound. So, to be a great listener, we must make meaning from – aka understand – what other people say.
To do that, we use different ways of listening like these:
You want to get more leads to grow your freelance writing business. So you set a goal to churn out more queries and letters of introduction. That’s how you market yourself as a freelance writer, isn’t it?
And there’s at least one unconventional marketing method you should consider. Barrier to entry is low. Tech tools make it easy….
Get more leads with a podcast. Looking for a marketing strategy that’s different, creative and fun? Consider a podcast.