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User engagement: the most important KPI you’re not tracking (but should be) and more

User Engagement: The Most Important KPI You’re not Tracking (but should be)“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC. And it will help you lower your churn rates, which directly increases LTV.”

I think every SaaS CEO would agree that user engagement is the lifeblood of any SaaS business.

If this is the case, then why isn’t user engagement one of the top KPIs for every SaaS business? Why isn’t it a metric that’s featured in every executive team meeting? Why isn’t it called out in board decks or posted on every company dashboards?

 

How do you measure user engagement?

How to Love the Often-Dreaded Chore of Freelance MarketingHow to Love the Often-Dreaded Chore of Freelance Marketing

 

Freelance marketing might feel like a chore. But it’s kind of important. If you don’t do it, you don’t eat. The good news, you can learn to love freelance marketing like I did.

You can learn to love marketing, too. Here are my tips:

 

 

Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’I can’t stand hearing people say they’re “not creative.”

Somehow, creativity and logic have attained a mythical status as two oppositional forces, pitted together in an eternal struggle for dominance. Not only is this myth wrong and unnecessary, it’s damaging.

If you believe creativity is something you’re born with, and that some kinds of tasks are creative while others are not, you’ll miss thousands of opportunities to improve.

Specifically, however, I’ve found that writing requires a particularly delicate balance of both skills.

Anchor Text SEO: Everything You Need to Know in 2018

Anchor Text SEO: Everything You Need to Know in 2018There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter.

What are you supposed to believe? But in 2018, it’s essential to optimize your anchor text to attract more attention from search engines. To help you out, let’s start from the very beginning.

How to Craft Question Headlines that Don’t Flop

How to Craft Question Headlines that Don’t FlopThere’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader.