Posted on

Overcoming procrastination, the future of digital marketing and sales and more

Overcoming Procrastination: 7 Useless Activities Writers Can Skip

Overcoming Procrastination: 7 Useless Activities Writers Can Skip

 

Want to know the solution to overcoming procrastination? If you’re feeling unproductive, as a freelance writer, you’re not alone. Writers all seem to suspect other writers are super-productive, while they struggle to write a single paragraph. We’re all, ‘Stop wasting time, lady! Write more!’ Overcomingprocrastination is easily the […]

 

 

 

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out.

You can use live video to engage your customers at the starting price of $0. If you’re like most beginners, you’re stuck on choosing which platform is best for your needs. Luckily, live video is versatile, and most platforms are quick and easy to set up. You can use Facebook, Instagram, YouTube, Periscope, or a variety of other platforms.

And I’m happy to teach you how. But first, you need to understand a little bit about how live video works.

Web Personalization: The Future of Digital Marketing and Sales Is Now

Web Personalization: The Future of Digital Marketing and Sales Is NowIn the beginning, the business website was a mere brochure. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media.

We’re on the cusp of another big shift. One that will quickly become the expected norm for all websites, and yet will again provide a huge competitive advantage to early adopters. In other words, the concept of what a website should be has changed dramatically once again. Here’s how to get a jump on it.

On Thursday, May 24, at 2:00 p.m. Eastern / 11:00 a.m. Pacific, I’m co-hosting a live webinar with Ricardo Bueno from RightMessage (Remember Ricardo? He used to work with us back in the day), called: How to Double Your List Size (and Sales) by Personalizing Your Landing Pages.

What’s Your Version of ‘Autosave?’

What’s Your Version of ‘Autosave?’I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit.

Luckily, if you’re working online today, such as in your WordPress website, the autosave feature frequently backs up your work-in-progress — making it not only a feature, but also a benefit. Autosave is a “feature-benefit” that provides peace of mind, but it’s easy to forget about and take for granted. Let’s start with this idea of a “feature-benefit” to help you pinpoint your USP.

Convert someone looking for exactly what you do

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

7 Reasons Why Nobody is Reading Your Content and How to Grab Their AttentionIt seems like content is the only thing anyone can talk about these days. However, despite your best efforts, you can’t seem to see what the content hype is all about. You’re creating content, but it’s not getting you very far.

In fact, 20% of business owners believe content marketing will have the largest impact on their business in 2018. If you’re not getting results from the content you’re creating, it typically means you’re doing something wrong. If you want to market your business successfully, you need to find your errors, shape up your content, and start getting conversions.

To help you improve your content marketing strategy, here are seven of the biggest mistakes you might be making – and what you can do to turn your results around.

1. You have no strategy…

Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

Marketing Doesn’t Have to Be Sleazy: 5 Real-World ExamplesIn my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied:

“It’s just so sleazy. Choosing that line of work says a lot about a person.”

When people who have legal, safe, useful offerings don’t want to be associated with those who use unethical practices, they often don’t fully market their products or services the best they can. My services deserved to be marketed, and the same is true for your writing business. Any remarkable product or service you offer deserves stellar marketing.

Here are five real-world examples of marketing and advertising that help educate prospects about their options in the marketplace.